Our Story


Better days through better nights with sleep products designed around you

You deserve better products that elevate daily life, not generic products driven by marketing gimmicks. We’re on a mission to give you your best sleep experience through sleep products designed around you.

I started Coop because I realized that the most effective way to improve your day is through good sleep. After suffering from chronic upper back and neck pain, I realized that my pillow was the cause. The existing options on the market were one-size-fits-all, meaning that they actually fit next to no one and left many people feeling tired and sore every morning.

Growing up around my parents’ textile business and eventually leading the company, I immersed myself in textile manufacturing and product development for years. We supplied some of the most well-known retailers, yet they would force us to lower the quality of our products to increase their profits.

I knew that when I started Coop, I would never sacrifice quality for anything. With my experience in the textile industry, I could use the best fabrics to create the most comfortable sleep experience.

From there, my sister Jin and I joined forces to start developing the perfect pillow—one that could adjust to each individual's needs, be safe for allergy sufferers, and provide both support and comfort. Once I tested out the final version and felt my aches go away and my energy level rise, I knew we had created something amazing that we could share with the world. In October 2013, we released the first Coop pillow, and we've been building a collection of bestselling sleep products ever since.

Kevin Chon, Co-Founder

You deserve better products that elevate daily life, not generic products driven by marketing gimmicks. We’re on a mission to give you your best sleep experience through sleep products designed around you.

You deserve better products that elevate daily life, not generic products driven by marketing gimmicks. We’re on a mission to give you your best sleep experience through sleep products designed around you.

I started Coop because I realized that the most effective way to improve your day is through good sleep. After suffering from chronic upper back and neck pain, I realized that my pillow was the cause. The existing options on the market were one-size-fits-all, meaning that they actually fit next to no one and left many people feeling tired and sore every morning.

Growing up around my parents’ textile business and eventually leading the company, I immersed myself in textile manufacturing and product development for years. We supplied some of the most well-known retailers, yet they would force us to lower the quality of our products to increase their profits.

I knew that when I started Coop, I would never sacrifice quality for anything. With my experience in the textile industry, I could use the best fabrics to create the most comfortable sleep experience.

From there, my sister Jin and I joined forces to start developing the perfect pillow—one that could adjust to each individual's needs, be safe for allergy sufferers, and provide both support and comfort with premium fill. Once I tested out the final version and felt my aches go away and my energy level rise, I knew we had created something amazing that we could share with the world.

In October 2013, we released the first Coop pillow, and we've been building a collection of the best sleep products ever since.

I started Coop because I realized that the most effective way to improve your day is through good sleep. After suffering from chronic upper back and neck pain, I realized that my pillow was the cause. The existing options on the market were one-size-fits-all, meaning that they actually fit next to no one and left many people feeling tired and sore every morning.

Growing up around my parents’ textile business and eventually leading the company, I immersed myself in textile manufacturing and product development for years. We supplied some of the most well-known retailers, yet they would force us to lower the quality of our products to increase their profits.

I knew that when I started Coop, I would never sacrifice quality for anything. With my experience in the textile industry, I could use the best fabrics to create the most comfortable sleep experience.

From there, my sister Jin and I joined forces to start developing the perfect pillow—one that could adjust to each individual's needs, be safe for allergy sufferers, and provide both support and comfort. Once I tested out the final version and felt my aches go away and my energy level rise, I knew we had created something amazing that we could share with the world. In October 2013, we released the first Coop pillow, and we've been building a collection of bestselling sleep products ever since.

I started Coop because I realized that the most effective way to improve your day is through good sleep. After suffering from chronic upper back and neck pain, I realized that my pillow was the cause. The existing options on the market were one-size-fits-all, meaning that they actually fit next to no one and left many people feeling tired and sore every morning.

Growing up around my parents’ textile business and eventually leading the company, I immersed myself in textile manufacturing and product development for years. We supplied some of the most well-known retailers, yet they would force us to lower the quality of our products to increase their profits.

I knew that when I started Coop, I would never sacrifice quality for anything. With my experience in the textile industry, I could use the best fabrics to create the most comfortable sleep experience.

From there, my sister Jin and I joined forces to start developing the perfect pillow—one that could adjust to each individual's needs, be safe for allergy sufferers, and provide both support and comfort. Once I tested out the final version and felt my aches go away and my energy level rise, I knew we had created something amazing that we could share with the world. In October 2013, we released the first Coop pillow, and we've been building a collection of bestselling sleep products ever since.

Kevin Chon, Co-Founder


 

Customers Come First


Without any restrictions from retailers or forced expectations from venture capital firms, we have no one to answer to but our customers. Our sleep-obsessed team is on a mission to make the absolute best sleep products for you and your loved ones. No compromises allowed.

Designed Around You



"One-size-fits-all" doesn't apply here.

People sleep in different positions and come in a variety of shapes and sizes, yet for decades, pillows all came in one size. The truth is: companies produce one-size-fits-all products to increase their profits, disregarding the individuality of their customers.

We design our products in-house in Los Angeles with the philosophy of embracing people's unique body types and sleep positions. Through our customizable sleep products, you can maximize your comfort and achieve spinal alignment for the best rest of your life.

Direct to You



People over profitsalways.

By basing our company strictly online and cutting out the middle man, we're able to provide you with the best experience for the lowest prices possible. This also allows us to build lifelong relationships with our customers and truly understand your needs.

While it might seem like a risk purchasing bedding without being able to feel its texture, we offer a 100-night sleep trial (with free returns) so you can try our products in the comfort of your own home.

Designed Around You



"One-size-fits-all" doesn't apply here.

People sleep in different positions and come in a variety of shapes and sizes, yet for decades, pillows all came in one size. The truth is: companies produce one-size-fits-all products to increase their profits, disregarding the individuality of their customers.

We design our products in-house in Los Angeles with the philosophy of embracing people's unique body types and sleep positions. Through our customizable sleep products, you can maximize your comfort and achieve spinal alignment for the best rest of your life.

Designed Around You



"One-size-fits-all" doesn't apply here.

People sleep in different positions and come in a variety of shapes and sizes, yet for decades, pillows all came in one size. The truth is: companies produce one-size-fits-all products to increase their profits, disregarding the individuality of their customers.

We design our products in-house in Los Angeles with the philosophy of embracing people's unique body types and sleep positions. Through our customizable sleep products, you can maximize your comfort and achieve spinal alignment for the best rest of your life.

Direct to You



People over profitsalways.

By basing our company strictly online and cutting out the middle man, we're able to provide you with the best experience for the lowest prices possible. This also allows us to build lifelong relationships with our customers and truly understand your needs.

While it might seem like a risk purchasing bedding without being able to feel its texture, we offer a 100-night sleep trial (with free returns) so you can try our products in the comfort of your own home.

Designed Around You



"One-size-fits-all" doesn't apply here.

People sleep in different positions and come in a variety of shapes and sizes, yet for decades, pillows all came in one size. The truth is: companies produce one-size-fits-all products to increase their profits, disregarding the individuality of their customers.

We design our products in-house in Los Angeles with the philosophy of embracing people's unique body types and sleep positions. Through our customizable sleep products, you can maximize your comfort and achieve spinal alignment for the best rest of your life.

Direct to You



People over profitsalways.

By basing our company strictly online and cutting out the middle man, we're able to provide you with the best experience for the lowest prices possible. This also allows us to build lifelong relationships with our customers and truly understand your needs.

While it might seem like a risk purchasing bedding without being able to feel its texture, we offer a 100-night sleep trial (with free returns) so you can try our products in the comfort of your own home.

Designed Around You



"One-size-fits-all" doesn't apply here.

People sleep in different positions and come in a variety of shapes and sizes, yet for decades, pillows all came in one size. The truth is: companies produce one-size-fits-all products to increase their profits, disregarding the individuality of their customers.

We design our products in-house in Los Angeles with the philosophy of embracing people's unique body types and sleep positions. Through our customizable sleep products, you can maximize your comfort and achieve spinal alignment for the best rest of your life.

Direct to You



People over profitsalways.

By basing our company strictly online and cutting out the middle man, we're able to provide you with the best experience for the lowest prices possible. This also allows us to build lifelong relationships with our customers and truly understand your needs.

While it might seem like a risk purchasing bedding without being able to feel its texture, we offer a 100-night sleep trial (with free returns) so you can try our products in the comfort of your own home.

Our Mission

We're united by our mission to elevate lives through sleep products designed around you.

Our Values

We value individuality, wellness, and positivity. Just like how we were always taught, we treat others the way we want to be treated.

Our Promise

We promise to continue innovating the best sleep products so you can enjoy the quality rest you deserve.

Our Impact

We care about the world around us, and that's why we factor in sustainability when developing our product line.

Our Mission

We're united by our mission to elevate lives through sleep products designed around you.

Our Values

We value individuality, wellness, and positivity. Just like how we were always taught, we treat others the way we want to be treated.

Our Promise

We promise to continue innovating the best sleep products so you can enjoy the quality rest you deserve.

Our Impact

We care about the world around us, and that's why we factor in sustainability when developing our product line.

Meet the Coop Dream Team

We're a small, family-owned business competing against some big players, but we're determined to succeed by putting our customers and product quality first. Aside from working hard, we also love having fun via afternoon kickshuttle sessions, petting our office dog Samson, and sharing a gratuitous amount of pastries with each other.

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